SF or Sci-Fi or now SyFy?

The US arm of the SciFi channel have recently undertaken a complete rebranding (and renaming) of the channel. No longer will they be know as the SciFi Channel, now it is simply SyFy (with a tag line of imagine greater or some such nonsense).
That has been much consternation from the interwebs with many a SF fan asking why they feel the need to dilute the SF message.

SyFy’s response? They wanted to make the SciFi Channel more accessible.

They are planning a global roll out of the new brand soon.

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